Confused about content? Check out our content marketing FAQs!
Who needs content writing services?
Honestly, any professional or business that needs great content to improve its brand perception, influence its customers to make the buying decision, increase its discoverability on the search engine results page or social media, or position itself as a thought leader in its domain needs content writing services.
You need content writing services if you want content that is written by someone who has the skill and expertise needed to hook your audience in and turn them into customers. SEO on its own can help you get a bit of traffic, but without content that your visitors can relate to and feel hitting them right in their pain points, you aren’t going to have much of an impact. Basically, any person or business that wants to pull a vast audience and have a powerful impact on them, needs a content writing service.
What is SEO content writing?
The short answer - SEO content writing is an exercise in which you write content with the primary goal of getting it to rank high on the SERPs (search engine results pages). You’d be conducting keyword research, structuring your headings, adding alt text to your images, linking to other parts of your website, and trying your hardest to get a featured snippet on the SERPs.
The only issue with most SEO content writers is that they focus more on the SEO aspect than the actual content. The majority of these folks are simply concentrating on the technical side and not trying to spice their content up. While they may write content that matches the searcher’s intent, most of the time, it does not really move the reader into taking action and going further down the sales funnel.
That’s what differentiates WePunchy from the rest of the pack - yes, we’re brilliant on the SEO side, but we’re not like the others who’d bore your visitors’ to death once they reach your website. We ain’t just writing for the Google algorithm, we write in your brand voice, focusing on your buyer persona, so that your visitors flow down the sales funnel and become customers.
What is the difference between content writing, content marketing, and copywriting?
Content writing is the act of actually writing the content that your brand is going to share with its audience. Content marketing, on the other hand, is a broader concept that includes planning your content strategy, deciding how much of what kind of content to create, finalizing the topics to writing upon, writing that content, publishing it across all your platforms, promoting it on all your marketing channels, and then tracking it’s performance so that you can improve your efforts. Basically, content marketing is a wider concept of which content writing is a critical part.
Now here’s the difference between content writing and copywriting - with content writing, you’re aiming to educate your audience and establish your brand as a thought leader, or simply to entertain your audience and keep them engaged so that you have top of mind awareness for your brand; copywriting, however, is all about influencing and persuading your audience to take action. You’ll use copywriting to get your audience to sign-up for your newsletter, share their contact details with you, or even make the actual purchase.
Generally, you’d use content writing for blogs, ebooks, etc., while employing copywriting for landing pages, ads, product pages, etc.
What is the purpose of content strategy?
The purpose of a content strategy is to make it possible for you to create the right content that will enable your brand to reach the right audience with content and messaging that matches their intent, enabling you to establish the right brand image and generate more leads and sales.
Rather than just winging it and creating content blindly, you’d have an actual plan behind the creation and distribution of your content.
With a content strategy, you’d be creating content looking at your buyer persona and their pain points, as well as the phase in the buying process than they are in, thus allowing you to maximize the impact of your content and guide your audience further down the customer journey.
Why is brand voice important?
Your brand voice is extremely important because it sets your brand apart from all the others on the market. It essentially is the personality of your brand that you’re showcasing across all your messaging and communication.
Your messaging shouldn’t sound like a heap of robotic, AI-generated junk. Is your biggest customer The Terminator? Nope? Then you need to figure out what your values are, who your customers are, how you can differentiate yourself from your competitors, and put that together to create a brand voice that your customers will resonate with.
A consistent brand voice that is in line with your customers’ personalities won’t just help you drive more first-time sales, it’s also gonna help you develop a community and boost customer loyalty, which means that you’re gonna be making more moolah in the long run!